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FACTS & STATS
It's true what they say: "Knowledge is Power." And when you're faced with the challenges of
dressing your team for success, a little knowledge can go a long way
from knowing what's popular and why... to what terms mean when you
see them on a label or in a catalog... even to fun tidbits of
information people find interesting. All this can simplify your
decision making, streamline your process, and show your team you've
done your research. And that will build their confidence in you,
boost pride in their work, and virtually guarantee a more
productive, powerful performance in the office and on the
field.
Here, we've provided you with some of that
knowledge... peruse it, have fun with it, use it in whatever way you
can to put the power to work for you.
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Casual Fridays and Dress
Down Days
In order to compete in the employment
marketplace, employers in the 90s searched for creative
options to attract new employees and retain present
ones.
So, what happened?
Wearables
shot to the #1 category in Promotional Products, up 3 points
from 24% to 27% in one year.
Why did this
happen?
- 90% of all US companies have casual day
of some kind
- 1/3 of all companies allow casual clothing
every day
- More the 40% of all companies have expanded
their casual dress options in the last three
years
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Casualwear
Businesswear Human Resources Survey
- 87% -
improves morale
- 81% - perceived by employees as a
benefit
- 51% - employees save money because of casual
dress
- 47% - improves productivity
Given the
chance, 96% of employees take advantage of dressing casual.
What employees said
- 81% -
improves morale
- 57% - I'm judged now more on my
performance than appearance
- 57% - better camaraderie with
managers and co-workers
- 51% - do best work when casually
dressed
- 43% - boss is more approachable
46%
reported that if they were offered two equal positions, the
employer who offered casual days every day would get
preference.
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The 4 basic classifications of
Corporate Casual at work today are:
Boardroom
Casual
Apparel that's different than the
traditional business suit, but still appropriate for the
boardroom. Blazers, oxfords, vests, ties, and scarves are the
operative words here.
Business
Casual
Professional dressing that's perfectly
suited to attend a meeting, conduct a seminar or to meet a
client. Banded collar shirts, oxfords, denims, vests, sweaters
and turtlenecks are your main menu here.
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Relaxed
Casual
Office-appropriate attire that's
professional enough to face customers, but comfortable enough
to sit in front of the computer. Golf shirts reign supreme in
this area, as well as denims, chambray shirts, fashion fleece,
sweaters and turtlenecks.
Dress Down
Casual
Casual apparel for a labor-intensive day
such as cleaning out files or organizing your area. Tees,
sweats and denim are your directions on this one.
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When holiday time rolls
around, showing appreciation to clients and the people on your
team can prove to be a smart move for encouraging more
business and productivity in the office. Give gifts of golf
shirts, wovens, tees, fleece, or caps tastefully decorated
with your logo, and you can increase the benefits to corporate
identity programs.
Consider these opinions of small
business owners when asked about holiday gift giving:
-
Over 75% feel it helps improve their business
- Over 55%
believe it leads to increased sales
- Over 70% consider it
an important part of their marketing effort
- Over 85%
believe it improves employee
morale
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Still
not sure if golf shirts are right for your team? As the game itself
continues to skyrocket, so does the popularity and acceptability of
golf shirts as a staple of corporate casual dress codes. And, with
the numbers of people playing golf today, the odds are in your favor
that the majority of your team will —at the very least— be wearing
your golf shirt on the green. Just consider these stats about
golfers:
- 21.5 million men
- 5.1 million women
- With 2.1
million, juniors (aged 12-17) represent the fastest-growing
group
- With 7 million, the 30-39 year age group is the largest
percentage at 26.4%
- 1 in every 4 golfers is a senior (2.7
million aged 65+)
- 43% hold
Professional/Management/Administrative occupations
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Question:
Why do women's shirts
button on the opposite side than
men's?
Answer:
Way back in Medieval
times, women did not usually dress themselves.They had handmaids to
help them. Therefore, the dressmakers designed the garments so the
buttons were in the proper position for the dressers, the person
USING the buttons. The tradition continued throughout the ages and
even into today’s styles.
Question:
What
percentage of the American workforce is
female?
Answer:
60%, making Ladies' style
shirts increasingly popular for all types of corporate casual
decision makers.
Question:
What does "pre-shrunk" really mean?
Answer:
It is
NOT pre-washing the fabric. It is a process where the bolted, uncut
fabric is run through rollers containing tiny nubs that press the
fabric over the nubs, creating grooves which condense it. This
puckered shrinking effect then allows for real shrinking when
washed. Therefore, the fabric . not the shirt . is pre-shrunk before
it is even cut and sewn.
Question:
Where
did the word "jersey" in jersey knit come
from?
Answer:
It is called that because
it was first knitted in the Jersey and Guernsey Islands in the
English Channel.
Question:
What type of
garments are embroidered more than any
other?
Answer:
Golf shirts. They comprise
53% of all garments embroidered, followed by caps at
21%.
Question:
What is the origin of the
pouch pocket that's so popular in today's fleece
styles?
Answer:
It actually dates back to
the 1800s when muffs became a fashionable accessory for Queen
Victoria and Prince Albert to keep their hands warm and conceal
money and small treasures when
traveling.
Question:
What makes
Microfiber so much softer than other
fabrics?
Answer:
Most other fabrics have
70-80 tendrils of yarn per strand. Microfiber has 216 tendrils per
strand. It's more finely woven, more luxurious, also windproof and
waterproof.
Question:
Where does the name "henley" come from?
Answer:
Copies of
this shirt, a no-collar knit with buttoned placket, were worn by
rowers in Henley, England. It was originally a rower’s
shirt.
Question:
What is a "half moon
sweat patch" and what’s it really
for?
Answer:
The inset back yoke of many
upscale-type golf shirts. While called a "sweat patch," it is
actually there for decoration purposes and extra collar
support.
Question:
Name three colors that
are popular for trade show "uniforms" today?
Answer:
Any three bright colors.
The brighter the color, the more booth staffers stand out as a team,
so they can be found anywhere in the booth. The trade is calling
them "Crayola colors."
Question:
Where
did the American T-shirt
originate?
Question:
The "great American
T-shirt" actually originated overseas when American soldiers in WW I
took a lesson from their European counterparts and started wearing
cooler, light-weight, cotton undershirts instead of their wool
uniforms in the hot summer
climates.
Question:
Where does the term "denim" come from?
Answer:
From the
French "serge de Nimes," a twill fabric made in Nimes, France from
blue vegetable dyes from the indigo plant, which is why deeper hues
of blue denim are called
"indigo."
Question:
What does the term "ounces" of fabric refer to?
Answer:
The
weight of the fabric based on one yard of
fabric.
Question:
How does the fabric "sanded gabardine" get its soft
finish?
Answer:
It is run through an
actual belt sander so that the fabric is extra soft before it is cut
and sewn.
Question:
Where does the word "khaki" come from?
Answer:
From the Hindu
word meaning "dusty," which applied to the light brown cotton of the
Indian army uniforms. Troops in 1850’s India found their white
uniforms would be dusty within hours and began soaking them in mud
to turn the same practical khaki
color.
Question:
Do recycled bottles
actually play a role in apparel
manufacturing?
Answer:
Yes! Recycled
plastic bottles are cleaned, crushed, melted and extruded into the
polyester fibers that make many of today's most popular fleece
clothing. It's every bit as warm and durable as virgin polyester...
but conserves more energy in processing.
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